Monday, 15 May 2017

What is Bounce Rate and how to reduce it?

Reading this article will be necessary for all those who run a blog or a website.

Because today we are going to talk about blogging and an important factor of SEO, which is, Bounce Rate

We will know in this article what it is and how you can do it at least to get great traffic and to earn better income from your blog. Let's first know what is Bounce Rate.

What is the bounce rate of a blog?  The bounce rate is the best way to analyze the activity of your blog’s visitors. It refers to the percentage of visits during which a visitor lands on your blog post and leaves that page without visiting any other page on your site. There are visitors who bounce soon after landing on your blog post. It is up to you how you welcome visitors to your blog and attract visitor’s to other blog’s pages as well.  First, let’s get some facts straight:  The lower your bounce rate, the better. High bounce rates are bad for your website. “Exit rate” and “bounce rate” refer to two different things.

What is Bounce Rate?

This is the percentage of visitors to a particular website that leaves the site after seeing any one page on that site. In other words, this is the percentage of those who see only one page at a time on your site and go somewhere else.

As I would like to see that our site's bounce rate is 55%, it means that 55% of the total number of visitors who visit our site are those who had just opened one page on our site.

Now think of yourself, the website's bounce rate will be the least, the better it will be.

If we talk about the ideal bounce rate, then it is less than 10%. The sites receiving a bounce rate of less than 10% are among the millions. More than 90% of the bounce rate means that people are not interested in your site. Generally, the bounce rate of medium level websites ranges from 40% to 80%.

Here are some of the bounce rates for different types of websites:

  • Content Websites - 40-60%
  • Lead Generating Websites - 30-50%
  • Retail business sites - 20-40%
  • Blogs - 70-98%
  • Landing Pages - 70-90%
  • Websites that provide services - 10-30%

One thing I have already cleared up, the lower the bounce rate, the better it is. So each blogger and webmaster should have the goal of minimizing the bounce rate. Now you can quickly learn ways to reduce the bounce rate.

How to reduce the Bounce Rate?

By the way, if you search on Google how to reduce the bounce rate, you will be able to tell different websites different ways.

I found during research that some websites were just adding the other lengths of the article by adding additional topics instead of telling the methods. For this reason I have given below the best ways of compiling my complete research and reducing the bounce rate for you as my personal judgment, and that too in a nutshell.

1. Make Usability Excellent

No one would want to open a website that is not good at appearing or that the experience of browsing different pages is not good.

People who do not have good navigation on this site, there is a lot of problem in browsing and surfing. You have to do something that readers would like to visit and browse on your site.

Choose the best fonts and keep your text size so sure that it is easy to read.

Do not use too bright and very light colors.

Put a combination of colors and other visual items in the theme of your site so that people like it and they want to browse your site more.

Make sure your website is responsive and has a great way to open on every single display and device. It is very important to keep your site mobile friendly because nowadays mobile traffic is more than a desktop traffic.

2. Attract the right visitors

Your goal should not be to get visitors to your website, but to get targeted visitors.

Now think of yourself that someone who likes games, would like to open science and reading websites a little bit. So try to bring only those people to your websites who are interested in your niche.

  • Create multiple pages on your website or blog with lots of unique content.
  • You can also advertise for more targeted traffic exposure.
  • For this you choose the right keywords for your content.
  • Give a great meta description and title to show in the Search Engine.

3. Provide Quality Content

Providing quality content is related to the reputation of any website. Along with Quality Content, you can create a user base of your website and can successfully run your website in long-term.

Below are some tips in this regard. 

  • You should use whole headings and subheadings in your content.
  • Keep your content error free
  • Every single page on your website should have its own unique motive.
  • Target readers only in particular niche and use niche specific keywords for this.
  • Use the entire media in your content as well, such as images and videos.

4. Page Load Tme

Page Load Time is a very important factor for any website. Apart from this, for higher rank in Search Engine, your website's loading time should be at least as it is also an important SEO factor.

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